The STASH experience quickly evolved from offering solely brokerage accounts to offering retirement, custodial, and banking accounts. Originally, the Home experience was built with a single product focus. As new products were released (i.e., Cash Back, Gifting, Banking, etc), it became a stream of access points mixed with marketing messaging. We employed Lean UX and Agile methodologies to iteratively create the experience in market today partnering closely with our product and development counterparts all along this journey.